Posts tagged "marketing"
Online Exclusive: "Two Hats at Once: A Book Publicist Turns Writer (and Markets Her Own Book Too)," by Caitlin Hamilton Summie.

Online Exclusive: “Two Hats at Once: A Book Publicist Turns Writer (and Markets Her Own Book Too),” by Caitlin Hamilton Summie.

“I have always believed in marketing a book for its full life, not for a season or a set time period. The one thing I have learned about marketing is that it can be endless.”  Caitlin designed her own ads for email blasts such as this one. Sometimes an author is her own best publicist — and sometimes...
Truth Teller Spotlight: Caitlin Hamilton Summie.

Truth Teller Spotlight: Caitlin Hamilton Summie.

“We know that small press publicity is trench warfare …” After decades in publishing, where she carved out a niche as one of the industry’s top publicists and marketing strategists, Caitlin Hamilton Summie has just brought out her own first story collection, To Lay to Rest Our Ghosts, with Fomite Press. The book represents twenty-five years’ worth of story writing,...