photo from BBC
Did you know that in 1887 Guy de Maupassant paid for a hot-air balloon, inscribed with the name of his latest short story, to fly over Paris? For centuries, authors have been branding themselves to gain publicity. Today, some of the world’s bestselling authors, such as James Patterson, actually write their novels with a team of writers, a practice that seems to blur the line between brand and author. Check out this article on the BBC for more about branding’s place in literature.
